“Through sport, we have the power to change lives.”
Sport – it’s engrained in everything adidas does. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. That’s why adidas believes that, through sport, there is the power to change lives. This core belief guides adidas – from companywide operations and partnerships to how products are created and how it engages with customers.
adidas plays to win, knowing athletes will not settle for average. And neither does adidas. Employees worldwide are dedicated to creating and selling the best sports and fitness products in the world as well as offering the best service and consumer experience – and to do it all in a sustainable way (using 100% sustainable cotton, eliminating single-use plastics from most facilities; and reducing its chemical footprint). Adidas focuses entirely on its iconic and authentic brand and how it connects and engages with consumers.