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What’s in a name? For ASICS, it’s everything. The company’s name is an acronym derived from the Latin phrase, “Anima Sana In Corpore Sano” – a sound mind in a sound body. Staying true to this philosophy, every ASICS innovation, every concept, every idea is intended to create the best product through the company’s commitment to excellence, technological advances and learning from the body.
Founded in 1949 in Kobe, Japan, and introduced to the USA in 1977, ASICS believes creating a healthy and happy lifestyle promotes total health and fitness. Many of the company’s technological innovations in sports shoes and apparel can be attributed to its Research Institute of Sports Science in Kobe. Here, scientists, coaches and world-class athletes test a variety of materials and analyze the body in motion – from basketball and volleyball to running – with an all-encompassing goal to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves. The wide-ranging results are represented in ASICS shock-absorbing footwear and water-resistant clothing.
ASICS’s deep commitment also extends to its manufacturing processes with reductions in carbon footprint and dyes, an extensive (and public) supply chain management program and an insistence on social and environmental sustainability performance.